Search Engine Optimization
SEO is an acronym that stands for search engine optimization, which is the process of optimizing your website to get organic, or un-paid, traffic from the search engine results page. In order to do this, search engines will scan, or crawl, different websites to better understand what the site is about.
IT describes the logic behind the ranking of websites when you perform a search on a particular search engine (such as Google). In short, SEO can be defined as a digital marketing strategy that helps increase the quantity and quality of the traffic to your site.
Importance of SEO in Digital Marketing. SEO is the process of making a web page easy to find, easy to crawl, and easy to categorize. It is about helping your customers find out your business from among thousand other companies. SEO is an integral part of any digital marketing strategy.
Every business with a Web site should make Search Engine Optimization — trying to get your site as high up as possible on Google and Bing search-results pages — a part of their growth strategy. At its most basic, “SEO” means finding ways to increase your site’s appearance in web visitors’ search results.